At sh88, your personal data belongs to you. This Privacy Policy explains in plain, transparent terms what information sh88 collects from Pakistani players, why we collect it, how we store and protect it, who we share it with, and what rights you have over it. Reading this document before creating an sh88 account is strongly encouraged.
All personal data stored by sh88 is encrypted at rest using AES-256 standard encryption.
sh88 does not sell, rent, or trade your personal information to any third party for marketing.
sh88 collects only the data required to operate the platform, verify identity, and comply with licensing obligations.
Access, correct, export, or request deletion of your personal data at any time via sh88 Support.
Data practices at sh88 are governed by our international gaming license which mandates formal data security standards.
sh88 does not retain personal data beyond the period required by its licensing and legal obligations.
1.1 This Privacy Policy ("Policy") describes how sh88 ("sh88", "we", "us", or "our") collects, processes, stores, shares, and protects personal data about users ("you", "the Player", "the User") of the sh88 platform accessible at sh88.lol and all associated services, including the sportsbook, casino, colour prediction games, and customer support channels.
1.2 This Policy applies to all personal data obtained in connection with your use of the sh88 Platform, whether submitted directly by you during registration, collected automatically through your device and browser interactions with the Platform, or received from third-party service providers operating on sh88's behalf.
1.3 This Policy does not apply to third-party websites, services, or platforms that may be referenced on the sh88 Platform but are operated independently. sh88 is not responsible for the privacy practices of any third party.
1.4 By registering an account on the sh88 Platform or by using the Platform in any capacity, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein.
Pakistani Players: This Policy is written primarily for users accessing the sh88 Platform from Pakistan. References to "PKR", "JazzCash", "EasyPaisa", and "CNIC" reflect the specific data sh88 collects and processes in relation to Pakistani-market operations.
2.1 For the purposes of applicable data protection law, sh88 is the data controller in respect of personal data collected from users of the sh88 Platform. As data controller, sh88 determines the purposes for which and the means by which personal data is processed.
2.2 sh88 operates under an international gaming license that imposes formal obligations on the handling of player data, including requirements to maintain documented data processing records and to cooperate with the relevant licensing authority's data protection requirements.
2.3 Questions, requests, or complaints relating to the processing of your personal data under this Policy may be directed to sh88's Support team using the contact details set out in Section 14 of this Policy.
3.1 sh88 collects the following categories of personal data:
| Category | Specific Data Points | Collection Method |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, photograph (where required for KYC) | Provided by you at registration or during KYC verification |
| Contact Data | Mobile number (Pakistani), email address (if provided) | Provided by you at registration |
| Financial Data | JazzCash / EasyPaisa account number, bank account details (HBL, UBL, Meezan), deposit/withdrawal transaction records in PKR | Provided by you during deposit or withdrawal actions |
| Gaming Data | Bet history, game session logs, wagering patterns, balance changes, bonus activity | Automatically generated by Platform activity |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps, login location data | Automatically collected via cookies and server logs |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Generated when you contact sh88 Support |
| Preference Data | Responsible gaming settings, deposit limits, self-exclusion status, game favourites | Provided by you through Account settings |
3.2 Sensitive Data. sh88 does not intentionally collect sensitive personal data (such as racial origin, political opinions, religious beliefs, or health data) through the ordinary course of Platform use. Where identity documentation submitted for KYC incidentally contains such information, it is processed solely for identity verification purposes and is not used for any other purpose.
4.1 sh88 processes personal data for the following purposes:
Important: sh88 does not use your personal data for targeted third-party advertising. Promotional communications from sh88 itself are limited to account-related offers and can be opted out of through Account settings or by contacting sh88 Support.
5.1 sh88 processes personal data on the following legal bases, as applicable to each processing activity:
6.1 General Principle. sh88 does not sell, rent, or otherwise disclose your personal data to third parties for their own commercial or marketing purposes. Disclosure is limited to the specific circumstances and categories of recipient described in this section.
6.2 Payment Processors. sh88 shares financial transaction data with payment service providers including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast/1LINK solely to the extent necessary to process your deposits and withdrawals. These providers operate under their own regulated frameworks and are contractually prohibited from using your data for any purpose other than transaction processing.
6.3 Game Providers. sh88's gaming library includes products from third-party game studios and live dealer providers (such as evolution-style studios). These providers may receive limited session data necessary to deliver game functionality. Game providers are contractually bound to process this data only for game operation purposes.
6.4 KYC Service Providers. Identity verification may be processed by specialist third-party KYC providers operating on sh88's behalf and subject to confidentiality and data security obligations. KYC data is used solely for the purpose of identity verification and is not shared with other parties.
6.5 Regulatory Authorities. sh88 may be required to disclose player data to its licensing authority, anti-money laundering supervisory bodies, or law enforcement agencies where required by law, court order, or regulatory direction. sh88 will comply with such requirements in good faith.
6.6 Corporate Transfers. In the event of a merger, acquisition, restructuring, or sale of sh88's business or assets, player data may be transferred to the successor entity, subject to the successor's commitment to honour the protections described in this Policy.
Never shared: sh88 will never share your personal data with betting tipsters, data brokers, social media platforms, or marketing agencies for profiling or advertising purposes.
7.1 The sh88 Platform uses cookies and similar tracking technologies to deliver functionality, maintain session state, and collect usage analytics. The following categories of cookies are used:
7.2 sh88 does not use third-party advertising cookies or permit social media tracking pixels on the sh88 Platform.
7.3 You may configure your browser to reject or delete cookies; however, disabling essential cookies will impair or prevent access to sh88's Platform. For mobile users in Pakistan accessing sh88 on data connections, session cookies are handled by your browser application in accordance with its own settings.
8.1 sh88 implements a range of technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include, without limitation:
8.2 Player Responsibility. While sh88 takes all reasonable steps to secure your data, no internet transmission is completely secure. You are responsible for maintaining the confidentiality of your sh88 account credentials. Do not share your password with any third party. If you suspect your account has been compromised, contact sh88 Support immediately.
Security tip: sh88 will never ask for your password via Support chat, SMS, or email. If you receive such a request purportedly from sh88, it is a phishing attempt. Report it to sh88 Support immediately.
9.1 sh88 retains personal data for as long as is necessary to fulfil the purposes for which it was collected and to comply with applicable legal and regulatory obligations. Specific retention periods include:
9.2 Where personal data is no longer required for any lawful purpose, sh88 will securely delete or anonymise it in accordance with its internal data lifecycle policies. Anonymised data (which can no longer identify you) may be retained indefinitely for statistical purposes.
10.1 Subject to applicable law and sh88's legitimate regulatory and legal obligations, you have the following rights in relation to personal data sh88 holds about you:
Request a copy of the personal data sh88 holds about you and information about how it is processed.
Request correction of inaccurate or incomplete personal data held in your sh88 account.
Request deletion of personal data where retention is no longer necessary or justified, subject to legal retention obligations.
Request that sh88 restricts processing of your data in specified circumstances, such as where you contest its accuracy.
Receive a machine-readable copy of personal data you provided to sh88 for transfer to another service, where technically feasible.
Object to processing of your data on the basis of legitimate interests where your individual circumstances provide grounds.
10.2 To exercise any of the above rights, contact sh88 Support (see Section 14). sh88 will respond to all verified data rights requests within 30 calendar days. In complex cases, sh88 may extend this period by up to an additional 60 days, in which case sh88 will notify you of the extension and the reasons for it within the initial 30-day period.
10.3 sh88 may need to verify your identity before processing a data rights request to ensure personal data is not disclosed to or acted upon by an unauthorised party.
10.4 Some rights are subject to exceptions — for example, sh88 cannot delete data it is legally required to retain, and sh88 may restrict access to data where doing so would adversely affect the rights of other individuals or would prejudice an active fraud or legal investigation.
11.1 The sh88 Platform is strictly restricted to individuals aged 21 years and above. sh88 does not knowingly collect or process personal data from individuals under the age of 21.
11.2 If sh88 becomes aware that personal data has been collected from an individual under 21 — whether through a misrepresentation at registration or any other means — sh88 will immediately close the associated account, delete the collected personal data (except where retention is required for legal or regulatory purposes relating to the underage access incident), and return any deposited funds.
11.3 Parents and guardians in Pakistan who are concerned that a minor may have accessed the sh88 Platform should contact sh88 Support immediately, providing account details to enable prompt investigation and action.
21+ Policy: sh88 enforces mandatory age verification and reserves the right to request CNIC verification of any account at any time. Providing false age information constitutes a breach of the sh88 Terms & Conditions.
12.1 As sh88 operates under an international gaming license and uses third-party service providers located in various jurisdictions, some personal data processed in connection with your sh88 account may be transferred to and processed in countries other than Pakistan.
12.2 Where personal data is transferred internationally, sh88 ensures that appropriate safeguards are in place to protect your data, including contractual data protection clauses with relevant service providers and, where applicable, transfers to jurisdictions that maintain adequate data protection standards.
12.3 Financial transaction data shared with JazzCash, EasyPaisa, and Pakistani banks is processed within Pakistan in accordance with those institutions' own regulated frameworks.
12.4 Further information about the safeguards applied to international data transfers may be requested from sh88 Support.
13.1 sh88 reserves the right to update or revise this Privacy Policy from time to time to reflect changes in sh88's data processing practices, changes in applicable law or regulatory requirements, or developments in the sh88 Platform itself.
13.2 Where material changes are made to this Policy, sh88 will notify registered account holders by Platform notification or SMS to their registered Pakistani mobile number at least 14 days before the changes take effect. The "Effective Date" and "Last Reviewed" dates at the top of this page will be updated to reflect the current version.
13.3 Your continued use of the sh88 Platform following notification of changes to this Privacy Policy constitutes your acceptance of the revised Policy. If you do not accept the revised Policy, you must cease using the sh88 Platform and may close your Account in accordance with sh88's Terms & Conditions.
14.1 For all privacy-related enquiries, data rights requests, or complaints about how sh88 processes your personal data, please contact the sh88 Support team using the details below:
Email: [email protected]
Subject Line: Privacy Request — [Your registered mobile number]
Availability: 24 hours, 7 days a week
Response Target: Within 30 calendar days of verified request receipt
14.2 sh88 takes all privacy complaints seriously and will investigate each complaint thoroughly. If you are not satisfied with sh88's response to your privacy complaint, you may escalate the matter to the relevant data protection authority or to sh88's licensing authority's player protection framework, details of which are accessible to verified Account holders within the sh88 Platform.
sh88 Support is available around the clock to handle data access requests, corrections, and privacy queries from Pakistani players.
These sh88 documents work together. Reading all three gives you a complete picture of your rights and obligations as an sh88 player.
The binding agreement governing your use of the sh88 Platform, including account rules, betting conduct, and sh88's liability limitations.
Read Termssh88's 21+ policy, self-exclusion tools, deposit limits, session controls, and the resources available if gambling becomes a concern.
Responsible GamingAnswers to common questions about sh88 accounts, deposits, withdrawals, KYC verification, bonuses, and cricket betting on the Platform.
View FAQCricket · Slots · Live Casino · Color Prediction — all in PKR. Your data, protected. Your choice, yours. 21+ only.